A New Generation, A New Approach to Money
Did you know that 60% of Gen Z says they feel more financially responsible than previous generations? While Millennials were the first to embrace digital tools for managing money, Gen Z is revolutionizing personal finance in ways we never expected. From investing in unconventional assets to budgeting on a completely different scale, this generation is rethinking the very foundation of money management.
But here’s the problem: many of these trends are new, and they might seem overwhelming or even risky to those who aren’t familiar with them. The good news? This post will break down the 7 biggest Gen Z personal finance trends, how they’re reshaping money management, and how you can leverage these trends to build your financial future today.
Ready to dive in? Let’s go!
1. The Rise of Digital Banking and Fintech
Why It Matters:
Forget about traditional brick-and-mortar banks. Gen Z is embracing the power of digital-first banking. Whether it’s digital wallets, app-based savings accounts, or new-age investing platforms, this generation is all about convenience, low fees, and accessible financial tools.
How It Works:
The shift toward fintech solutions is partly driven by Gen Z’s reliance on their smartphones. Apps like Chime, Venmo, and Cash App have made banking and managing finances as easy as sending a text. Gen Z loves that they can open accounts without visiting a physical branch and take advantage of features like no fees, early direct deposit, and instant transfers.
Expert Insight: Studies show that 60% of Gen Z prefers banking through their phones rather than in person, a significant shift from older generations. Digital banks also cater to their desire for financial transparency, offering instant notifications about their spending, budgeting tools, and the ability to automate savings.
2. Investing in Cryptocurrencies and NFTs
Why It Matters:
Gen Z is embracing the volatile but promising world of cryptocurrency. While Bitcoin and Ethereum were once niche, younger investors are now diving into the broader world of digital assets, including altcoins and NFTs (Non-Fungible Tokens).
How It Works:
For many Gen Z members, cryptocurrency is no longer just a trend but a legitimate way to build wealth. Apps like Robinhood and Coinbase make it easier than ever to buy, sell, and track digital currencies. Additionally, with the rise of NFTs, they’re investing in digital art, gaming assets, and collectibles, often seeing a greater sense of personal connection to their investments.
Why It’s Smart:
Cryptocurrencies and NFTs offer the potential for high returns, but they come with risks. Gen Z isn’t afraid of that risk because they understand diversification and long-term potential. According to a recent Statista report, 45% of Gen Z is already invested in cryptocurrency, compared to just 30% of Millennials.
Tip: Be sure to do thorough research before jumping into crypto investments, and only invest what you’re prepared to lose. Cryptocurrencies are highly volatile and can lead to significant financial gains or losses.
3. Budgeting with Automation and AI
Why It Matters:
No more manually tracking every dollar. Gen Z is revolutionizing budgeting by automating their finances and utilizing AI-driven tools to manage their spending and savings.
How It Works:
The days of pen-and-paper budgeting are long gone. Instead, Gen Z is using apps like Mint, You Need a Budget (YNAB), and EveryDollar to automate the categorization of expenses, set savings goals, and even get reminders about upcoming bills. These tools harness artificial intelligence to help users stay on top of their budgets without the mental load.
Why It’s Smart:
With AI assistance, these apps can offer tailored budgeting advice and savings recommendations based on individual spending habits. Plus, automation makes it easier to save consistently without even thinking about it. Forbes reports that 71% of Gen Z uses at least one budgeting app regularly.
Tip: Automate your savings so you can consistently build wealth without the stress of tracking every single transaction. This can help you stick to your goals while saving time.
4. Financial Literacy via Social Media and Influencers
Why It Matters:
Gone are the days when you had to rely solely on textbooks or financial advisors for financial knowledge. Now, Gen Z is turning to social media platforms like TikTok, Instagram, and YouTube to learn how to manage money from influencers and personal finance experts.
How It Works:
Personal finance influencers, often called “finfluencers,” are sharing advice on everything from debt management to investing in real estate, often with an entertaining twist. Gen Z trusts these influencers because they break down complex financial topics in simple, relatable ways.
Why It’s Smart:
Social media platforms provide instant access to financial advice from real people who’ve been through the same struggles. The ability to directly engage with financial experts in comment sections and live streams creates a sense of trust and community, which is crucial for Gen Z when making financial decisions.
Expert Tip: Follow credible, verified finance influencers and avoid advice that promises get-rich-quick schemes. True financial literacy is about sustainable, long-term strategies.
5. The Emergence of Peer-to-Peer Lending
Why It Matters:
Instead of relying solely on traditional banks for loans, Gen Z is turning to peer-to-peer (P2P) lending platforms like LendingClub and Prosper.
How It Works:
P2P lending connects borrowers directly with individual investors, cutting out the middleman and often offering lower interest rates. Gen Z uses these platforms to borrow for things like student loans, starting a business, or even personal expenses.
Why It’s Smart:
For lenders, it’s an opportunity to diversify their portfolios and earn returns higher than traditional savings accounts. For borrowers, it’s a more flexible option for accessing credit. Plus, many platforms offer loans with more lenient requirements, which appeals to younger people with limited credit histories.
Tip: If you’re considering P2P lending, check the platform’s reputation, interest rates, and terms to ensure you’re getting the best deal.
6. Green and Sustainable Investing
Why It Matters:
Gen Z isn’t just investing for profit—they’re also doing it for the planet. Green investing focuses on sustainability, supporting eco-friendly companies, and addressing environmental concerns through investments.
How It Works:
Green investments include stocks, bonds, and funds that prioritize environmental sustainability and ethical practices. Platforms like Acorns and Earthfolio allow users to automatically invest in ESG (Environmental, Social, and Governance) funds. For Gen Z, this is a chance to align their financial goals with their values.
Why It’s Smart:
Not only can sustainable investing lead to positive environmental change, but it can also offer competitive returns. A recent Morningstar study showed that ESG funds outperformed traditional funds over the past five years.
Tip: Look for ETFs and mutual funds that focus on sustainable industries if you’re passionate about making an impact with your investments.
7. Side Hustles and Freelance Careers
Why It Matters:
Gen Z isn’t waiting for a 9-to-5 job to secure their financial future. They’re tapping into the gig economy with side hustles, freelancing, and small businesses to boost their income streams.
How It Works:
Apps like Upwork, Fiverr, and TaskRabbit have empowered Gen Z to take control of their finances by offering services like graphic design, tutoring, writing, and delivery. These side hustles can generate significant income while providing flexibility.
Why It’s Smart:
Side hustles diversify income and provide an extra cushion for savings, emergency funds, or investments. According to NerdWallet, 38% of Gen Z has a side hustle, which helps them boost their financial stability.
Tip: Find a side hustle that aligns with your skills and passions to not only earn money but also enjoy the process.
Conclusion: Embrace the Future of Personal Finance
Gen Z’s approach to personal finance is changing the way we all manage money. From digital banking and fintech tools to cryptocurrency investments and green finance, this generation is proving that financial freedom doesn’t have to come with traditional rules or barriers.
As you explore these 7 trends, remember to take the time to find the strategies that work best for your financial goals. Whether you’re a digital banking pro or just starting to budget, there’s something in these trends for everyone to adopt.
Which Gen Z money trend are you most excited to try? Share your thoughts below! Let’s continue the conversation on how you can shape your financial future.